Web Editor, Marketing and Communications
- Req. Number: 10417
- Address: 3200 Burnet Ave
- City, State: Cincinnati, OH
- Job Type: Full time
- Posted Date: 11/13/2023
Job Description
At UC Health, we're proud to have the best and brightest teams and clinicians collaborating toward our common purpose: to advance healing and reduce suffering.
As the region's adult academic health system, we strive for innovation and provide world-class care for not only our community, but patients from all over the world. Join our team and you'll be able to develop your skills, grow your career, build relationships with your peers and patients, and help us be a source of hope for our friends and neighbors.
UC Health is committed to providing an inclusive, equitable and diverse place of employment.
At UC Health, the primary purpose of the Web Editor is to uphold and enhance the web presence of our esteemed healthcare system. As a leading healthcare provider in Cincinnati, our commitment to delivering top-notch patient care is mirrored in the quality and integrity of the information we present online. The Web Editor plays a pivotal role in this endeavor, ensuring that our website content is not only accurate and up-to-date but also engaging and patient-centric. By creating, editing, and managing online content, the Web Editor helps to bridge the gap between our healthcare professionals and the community, providing vital information and resources that empower patients and their families.
In the rapidly evolving landscape of healthcare, it's imperative for UC Health to maintain a robust and dynamic online platform that reflects our dedication to excellence in patient care, research, and education. The Web Editor is not just a guardian of content quality but also an innovator, constantly seeking ways to improve user experience and content relevance in close partnership with the Manager of Web Experience and Engagement. Collaborating closely with various external departments the Web Editor ensures that our digital content aligns with UC Health's mission and vision, fostering trust and reinforcing our reputation as Cincinnati's premier adult academic healthcare system.
Responsibilities
Content Creation and Editing:
Ensure the website content is accurate, engaging, and aligns with UC Health's brand voice.
• Write/rewrite, edit, and proofread website content.
• Collaborate with content topic experts and marketing leaders to produce best-in-class content.
• Optimize all website content in close partnership with the SEO Consultant team member.
Content Management:
Use tools and platforms to effectively manage and update website content.
• Utilize content management system (CMS) Adobe Experience Manager and legacy CMS, WordPress.
• Schedule and publish content.
• Regularly review and update outdated or irrelevant content.
Assurance:
Ensure all content meets the highest standards of quality and consistency.
• Check for consistency in style, quality, and tone of voice.
• Review content for factual accuracy.
• Ensure all dynamic content from sources of truth are accurate and help troubleshoot.
• Ensures website meets the accessibility standards.
Collaboration and Coordination:
Work in tandem with various teams to integrate content seamlessly.
• Coordinate with the marketing and communication teams.
• Engage with external contributors, including freelance writers.
Design, Layout and Development:
Enhance the visual appeal and user experience of the website.
• Collaborate with Manager of Web Experience & Engagement to ensure content is visually engaging.
• Co-implement design principles to improve readability and layout.
• Ensure content layout is responsive and optimized for various devices, troubleshooting as needed.
• Design new components, redesign existing components and code all designs in HTML to be implemented into the CMS
• Design and code microsites in HTML; Design and code marketing emails in HTML.
Continuous Learning and Industry Awareness:
Stay updated with the latest trends and best practices in web content creation and design.
• Keep abreast of industry trends in web design and layout and in healthcare.
• Attend relevant workshops, webinars, or training sessions focused on design innovations.
• Cross-train internal team members.
Qualifications
Minimum Required: Bachelor's Degree - Communications, Marketing, Design, Informatics or relevant field. | Minimum Required: 1 - 2 Years equivalent experience.
REQUIRED SKILLS AND KNOWLEDGE:
Proficiency in web Content Management Systems (CMS), keen design layout skills, able to code all designs in HTML, impeccable writing and editing abilities, a strong eye for aesthetics, understanding of user-friendly web design, and a commitment to accuracy and consistency in content creation.
WORK ENVIRONMENT:
While the position will work in a normal office environment, travel to the various hospitals and work locations will occasionally be necessary. Work hours may vary from time to time depending upon the needs of the business.
At UC Health, we're proud to have the best and brightest teams and clinicians collaborating toward our common purpose: to advance healing and reduce suffering.
As the region's adult academic health system, we strive for innovation and provide world-class care for not only our community, but patients from all over the world. Join our team and you'll be able to develop your skills, grow your career, build relationships with your peers and patients, and help us be a source of hope for our friends and neighbors.
UC Health is committed to providing an inclusive, equitable and diverse place of employment.
At UC Health, the primary purpose of the Web Editor is to uphold and enhance the web presence of our esteemed healthcare system. As a leading healthcare provider in Cincinnati, our commitment to delivering top-notch patient care is mirrored in the quality and integrity of the information we present online. The Web Editor plays a pivotal role in this endeavor, ensuring that our website content is not only accurate and up-to-date but also engaging and patient-centric. By creating, editing, and managing online content, the Web Editor helps to bridge the gap between our healthcare professionals and the community, providing vital information and resources that empower patients and their families.
In the rapidly evolving landscape of healthcare, it's imperative for UC Health to maintain a robust and dynamic online platform that reflects our dedication to excellence in patient care, research, and education. The Web Editor is not just a guardian of content quality but also an innovator, constantly seeking ways to improve user experience and content relevance in close partnership with the Manager of Web Experience and Engagement. Collaborating closely with various external departments the Web Editor ensures that our digital content aligns with UC Health's mission and vision, fostering trust and reinforcing our reputation as Cincinnati's premier adult academic healthcare system.
Responsibilities
Content Creation and Editing:
Ensure the website content is accurate, engaging, and aligns with UC Health's brand voice.
• Write/rewrite, edit, and proofread website content.
• Collaborate with content topic experts and marketing leaders to produce best-in-class content.
• Optimize all website content in close partnership with the SEO Consultant team member.
Content Management:
Use tools and platforms to effectively manage and update website content.
• Utilize content management system (CMS) Adobe Experience Manager and legacy CMS, WordPress.
• Schedule and publish content.
• Regularly review and update outdated or irrelevant content.
Assurance:
Ensure all content meets the highest standards of quality and consistency.
• Check for consistency in style, quality, and tone of voice.
• Review content for factual accuracy.
• Ensure all dynamic content from sources of truth are accurate and help troubleshoot.
• Ensures website meets the accessibility standards.
Collaboration and Coordination:
Work in tandem with various teams to integrate content seamlessly.
• Coordinate with the marketing and communication teams.
• Engage with external contributors, including freelance writers.
Design, Layout and Development:
Enhance the visual appeal and user experience of the website.
• Collaborate with Manager of Web Experience & Engagement to ensure content is visually engaging.
• Co-implement design principles to improve readability and layout.
• Ensure content layout is responsive and optimized for various devices, troubleshooting as needed.
• Design new components, redesign existing components and code all designs in HTML to be implemented into the CMS
• Design and code microsites in HTML; Design and code marketing emails in HTML.
Continuous Learning and Industry Awareness:
Stay updated with the latest trends and best practices in web content creation and design.
• Keep abreast of industry trends in web design and layout and in healthcare.
• Attend relevant workshops, webinars, or training sessions focused on design innovations.
• Cross-train internal team members.
Qualifications
Minimum Required: Bachelor's Degree - Communications, Marketing, Design, Informatics or relevant field. | Minimum Required: 1 - 2 Years equivalent experience.
REQUIRED SKILLS AND KNOWLEDGE:
Proficiency in web Content Management Systems (CMS), keen design layout skills, able to code all designs in HTML, impeccable writing and editing abilities, a strong eye for aesthetics, understanding of user-friendly web design, and a commitment to accuracy and consistency in content creation.
WORK ENVIRONMENT:
While the position will work in a normal office environment, travel to the various hospitals and work locations will occasionally be necessary. Work hours may vary from time to time depending upon the needs of the business.
